Copywriting Archives - Page 2 of 3 - Ink Harmony

Honing your craft – copywriting

Why Creativity Matters

We shouldn’t discontinue space exploration. Yes, it’s expensive and on the surface may seem much less important than say, feeding people or providing clean water to the developing world. Exploration and experimentation, particularly scientific, lead to innovations that can change … Read More

What Makes a Good Tagline?

What are the first five taglines that come into your mind?

Here are mine:

1. Good to the last drop.

2. Just do it.

3. Imagination at work.

4. Open happiness.

5. Let’s Build Something Together

Maxwell House, Nike, GE, … Read More

Jack of All Trades

My kids woke up early this morning. A toddler and a three-year old keep my days busy and varied. This morning, before I could start my writing assignments I had to sew a stuffed purple snake that my daughter “won” … Read More

Celebrating Independence Day

It seems fitting to discuss a few important habits that freelancing has freed me from on this celebration of America’s independence from Great Britain 236 years ago. When Bostonians beset with ire over Britain’s excessive taxation liberated tea from the … Read More

Writing for search engines?

I’ve been freelance writing from Omaha now for about two years. I don’t know if any other freelance copywriters out there can relate, but the bulk of my work is coming from clients who need SEO-web content. It’s a strange … Read More