Copywriting Archives - Ink Harmony

Honing your craft – copywriting

Reading the Sunday Times Makes Me a Better Freelance Copywriter

I did something yesterday that I almost never do anymore. I read an entire paper – the New York Times Sunday paper to be exact. I was traveling and didn’t feel like turning on my laptop so I dug in … Read More

Content Curation

Continuing with the theme of online content, I thought I’d share this infographic which I found helpful about creating online content. It gets at the nature of content creation by switching up the second word – creation really is about … Read More

The Future of Online Content

Wow. That’s a really broad topic to headline a post with. What is the future of online content? Where is it going? As a copywriter, this is of particular importance to me because if I want to ensure an ongoing … Read More

Creating Content That’s Fresh and Genuine

There was some sage advice for me this morning in the 29th chapter of Proverbs:

Do you see a man who is hasty in his words? There is more hope for a fool than for him.

I read that twentieth … Read More

The Hardest Part of Copywriting

The hardest aspect of copywriting is to be brief. To say something meaningful in less, rather than more words is a craft unto itself. In trying to hone this skill myself, I ran across this encouraging quote:

“He did not … Read More