August 16, 2012

Why Creativity Matters

We shouldn’t discontinue space exploration. Yes, it’s expensive and on the surface may seem much less important than say, feeding people or providing clean water to the developing world. Exploration and experimentation, particularly scientific, lead to innovations that can change the world. There’s a lesson in here for copywriters, designers, web designers and anyone else involved in a creative profession – never give up on creativity because it may lead to beneficial breakthroughs.

In 1856, chemist William Perkin accidentally discovered/invented the color mauve while trying to create a malaria drug called quinine. The color became the rage of Paris and eventually inspired German bacteriologist Paul Ehrlich to create the first chemotherapy drug and other immunology breakthroughs. In science, one discovery leads to another. In writing or designing, one great piece of work or well written thought inspires others.

It’s easy for me as a professional copywriter to get so busy just trying to get copy jobs done that I forget to nurture the creativity driving all of my work. I have a few book ideas I’m allotting time to in my schedule and some purely creative writing groups I plan to join. Some might look at those activities as a waste since I’m not a poet or fiction writer, but I believe my best taglines, headlines and campaign messaging come when I’m creatively engaged and inspired.

Another wonderful way to keep creativity alive in your writing is to read/listen to the work of others you respect. Don’t fear connecting with other writers, feed on their energy as a way to improve your own craft and develop an abiding love for what you have been gifted or trained to do.

Where do you write, what do you read or what do you do to inspire your creativity?


  1. I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100% sure. Any suggestions or advice would be greatly appreciated.

    • Hi Michael!
      Thanks for your question and for your patience in waiting for my response. I apologize as I have been incredibly busy the past few weeks (a good problem to have!). Your question isn’t off topic at all. You can create your own blog and it won’t cost you much, other than your time. I created this website (and blog) myself using WordPress and a customized theme for $40. I probably put in about 60 hours of work getting it set up the way I wanted. I have also done this for my husband’s blog ( Frugal Rules is a great example of a true blog. We also used WordPress and bought a theme from Themeforest. I wouldn’t consider myself an internet genius but I am comfortable with html editors and content management systems. So, here’s what I’d recommend for you:
      1. Create a wordpress account if you don’t already have one.
      2. Find a free or commercial (usually cost $25-$75) theme that you like that will help you customize your blog. I used Jaguar by Webman and I highly recommend his theme. His support is also excellent; He is great about answering questions and fixing glitches.
      3. Explore plugins and WordPress’ help files.
      4. Identify and follow other blogs that you like so you can get an idea (even on an ongoing basis) of what you want your blog to be like.
      5. Update your blog with fresh content regularly. If you are going to create a true, full-time blog, you’ll want to post as often as you can (even daily if you are able to).

      I hope that helps! I’d love to see your blog once you get it up and going!

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