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The Future of Online Content

Wow. That’s a really broad topic to headline a post with. What is the future of online content? Where is it going? As a copywriter, this is of particular importance to me because if I want to ensure an ongoing … Read More

Creating Content That’s Fresh and Genuine

There was some sage advice for me this morning in the 29th chapter of Proverbs:

Do you see a man who is hasty in his words? There is more hope for a fool than for him.

I read that twentieth … Read More

The Hardest Part of Copywriting

The hardest aspect of copywriting is to be brief. To say something meaningful in less, rather than more words is a craft unto itself. In trying to hone this skill myself, I ran across this encouraging quote:

“He did not … Read More

What Makes a Good Tagline?

What are the first five taglines that come into your mind?

Here are mine:

1. Good to the last drop.

2. Just do it.

3. Imagination at work.

4. Open happiness.

5. Let’s Build Something Together

Maxwell House, Nike, GE, … Read More

How to Be a Better Copywriter – Advice from a Professional

As a professional copywriter with more than six years of experience writing for companies, ad agencies and myself, I’ve put some thought into what writing advice I can share with anyone else out there striving to be a better copywriter. … Read More

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