Wow. That’s a really broad topic to headline a post with. What is the future of online content? Where is it going? As a copywriter, this is of particular importance to me because if I want to ensure an ongoing … Read More
There was some sage advice for me this morning in the 29th chapter of Proverbs:
Do you see a man who is hasty in his words? There is more hope for a fool than for him.
I read that twentieth … Read More
The hardest aspect of copywriting is to be brief. To say something meaningful in less, rather than more words is a craft unto itself. In trying to hone this skill myself, I ran across this encouraging quote:
“He did not … Read More
What are the first five taglines that come into your mind?
Here are mine:
1. Good to the last drop.
2. Just do it.
3. Imagination at work.
4. Open happiness.
5. Let’s Build Something Together
Maxwell House, Nike, GE, … Read More
As a professional copywriter with more than six years of experience writing for companies, ad agencies and myself, I’ve put some thought into what writing advice I can share with anyone else out there striving to be a better copywriter. … Read More