Email Marketing

Direct response copywriting for IT and telecom firms.

InkHarmony was privileged to write copy for a direct mail / Email marketing campaign for ShoreTel communications promoting its ShoreTel Sky cloud-based phone product. We worked with Chip Thompson Design to produce five emails and two landing pages. The copy was designed to elicit direct responses from ShoreTel partner customers to sign up for the Sky service. It worked so well that InkHarmony has been engaged again to work on a follow up campaign promoting ShoreTel Sky to partners’ vertical channels in the first part of 2015.