For this initiative, I brought one of my passions to life – sharing peoples’ stories – to support engagement with the firm’s CSR program. Here’s the brief!

ONE GOOD MINUTE AUDIOGRAMS

PURPOSE & OVERVIEW

Create a short-form audio feature that gives employees a platform to share what they’re most passionate about—especially their involvement in community service, personal missions, and causes close to their hearts. This complements our “Creating Thriving Communities” theme and supports an inclusive, connected culture.

FORMAT & TONE

• Length: 45 – 60 seconds per segment
• Language: English-first, with native language segments/subtitles where available/applicable
• Tone: Authentic, inspiring, personal, inclusive
• Distribution: Internal comms channels (Teams, SharePoint, newsletter), visual/audio displays (e.g., waveforms with subtitles)
• Frequency: 1 segment per month

LOOK & FEEL

• Audio-only with stylized subtitles (English + other languages when applicable)
• Background visuals: animated waveform or motion-branded template
• Clean, modern branding aligned with our internal style guide
• Optional music bed to unify the series

QUESTIONS

• What are you most passionate about—and what draws you to it?
• We encourage and enable team members to volunteer year-round. What inspires you to participate?
• If money didn’t matter, how would you spend your time, talent, and energy?
• Can you describe your favorite volunteer moment or event that captures your “why” to give back and get involved?

BENEFITS & IMPACT

• Brings team member voices into the spotlight
• Builds pride and emotional connection across geographies and cultures
• Encourages broader participation in community initiatives
• Offers a low-lift, high-impact format for storytelling and cultural celebration

AUDIO CARD DESIGN

Title:
One Good Minute

Tagline/Subhead:
Discover how team members spark change in their communities — in just a minute.

CTA/Descriptor:
▶️ Get inspired to give back.

EMAIL SENT TO PARTICIPANTS

Subject: Share Your Passion in “One Good Minute” – A New Aprio Audio Series

I’m excited to invite you to be part of a new internal storytelling project called One Good Minute—a short-form audio series featuring monthly, 45-60 second “audiograms” featuring team members’ passion for community service. Whether it’s your involvement in community service, a personal mission, or a cause close to your heart, this is your chance to inspire others and help build a more connected, inclusive culture.

This initiative supports our “Creating Thriving Communities” initiative and will be featured across our internal channels.

I’ll guide you through and record your responses to several thoughtful questions:

• What are you most passionate about—and what draws you to it?
• What inspires you to volunteer or give back?
• If money didn’t matter, how would you spend your time and talents?
• What’s your favorite volunteer moment that captures your “why”?

After our chat, I’ll select the best 45–60 seconds and turn it into a polished audiogram for the series.

I look forward to learning your story and sharing it with the community.